JUSTIN THOMAS SMITHBRANDING

With emphasis on relationships, quality and schedule, Justin Thomas Smith, LLC is a General Contractor in Dallas, Texas specializing in high-end, well-designed construction projects.

To express the company’s range of professionalism, the logo was designed to dress up or dress down according to the task at hand . . . from formally representing the brand on a project proposal to efficiently labeling a waste bin with a stencil and a spray can.

‘HELVETICUT’. . . The logo consists of the simple yet exacting manipulation of the typographic mammoth, Helvetica. The overall idea was to blend the sophistication of this classic typeface with the pragmatism of a stencil.

JDS : branding . identity collateral . typography . logo . business card . letterhead . envelope . jobsite sign