DR. LARA PENCEBRAND

In the middle of 2018, JDS was approached by Dr. Lara Pence about redeveloping the brand of her growing business. Having built a successful practice primarily focused on individual therapy and consultation, Dr. Pence was looking to express more clearly her broadening interests, expertise, opportunities, and influence.

JDS : creative direction . branding . collateral . logo . typography . animations . photography direction . photography post production . web design . print

brand statements :
When we’re not certain, that means it’s worth it.
Boldness is to safety as challenging is to comfort.
Keep beating the drum, because we all need the rhythm.

Contraction and release produces life.
Brave the gray, because courage equals belief plus doubt.
Sticks and stones may break my bones, but binding them brings beauty.

brand audience : those looking to be . . .
inspired to know themselves deeper.
encouraged to face their fears.
challenged to live at their optimum.
empowered to inspire, encourage, and challenge others.