[{"data":1,"prerenderedAt":318},["ShallowReactive",2],{"project-detail-ctv-graphics":3},{"sys":4,"total":6,"skip":7,"limit":8,"items":9,"includes":315},{"type":5},"Array",1,0,100,[10],{"metadata":11,"sys":14,"fields":35},{"tags":12,"concepts":13},[],[],{"space":15,"id":20,"type":21,"createdAt":22,"updatedAt":23,"environment":24,"publishedVersion":28,"revision":29,"contentType":30,"locale":34},{"sys":16},{"type":17,"linkType":18,"id":19},"Link","Space","8bu2o1qpb8aa","344CEhOdBgynoHhz9RqNkj","Entry","2019-02-22T22:21:29.204Z","2025-04-23T18:11:50.559Z",{"sys":25},{"id":26,"type":17,"linkType":27},"master","Environment",159,17,{"sys":31},{"type":17,"linkType":32,"id":33},"ContentType","product","en-US",{"name":36,"order":37,"active":38,"descriptor":39,"thumb":40,"thumbHover":62,"slug":81,"desc":82,"media":83,"latestPost":210,"category":211,"subCategory":314},"CTV GRAPHICS",5,true,"BRANDING . IDENTITY",{"metadata":41,"sys":44,"fields":53},{"tags":42,"concepts":43},[],[],{"space":45,"id":47,"type":48,"createdAt":49,"updatedAt":49,"environment":50,"publishedVersion":52,"revision":6,"locale":34},{"sys":46},{"type":17,"linkType":18,"id":19},"5OGG0mW7oMwO9rNGh3dmt9","Asset","2019-02-22T22:17:33.628Z",{"sys":51},{"id":26,"type":17,"linkType":27},4,{"title":36,"file":54},{"url":55,"details":56,"fileName":60,"contentType":61},"//images.ctfassets.net/8bu2o1qpb8aa/5OGG0mW7oMwO9rNGh3dmt9/d99e5c150604616ed29a3547ff70265a/CTV_GRAPHICS.png",{"size":57,"image":58},18083,{"width":59,"height":59},720,"CTV GRAPHICS.png","image/png",{"metadata":63,"sys":66,"fields":73},{"tags":64,"concepts":65},[],[],{"space":67,"id":69,"type":48,"createdAt":70,"updatedAt":70,"environment":71,"publishedVersion":52,"revision":6,"locale":34},{"sys":68},{"type":17,"linkType":18,"id":19},"4S6owgunsBkAMrOyY86wCF","2019-02-22T22:17:48.113Z",{"sys":72},{"id":26,"type":17,"linkType":27},{"title":74,"file":75},"CTV GRAPHICS HOVER-01",{"url":76,"details":77,"fileName":80,"contentType":61},"//images.ctfassets.net/8bu2o1qpb8aa/4S6owgunsBkAMrOyY86wCF/dbc2afd72938db35b9229ff7d7ff0b8a/CTV_GRAPHICS_HOVER-01.png",{"size":78,"image":79},14008,{"width":59,"height":59},"CTV GRAPHICS HOVER-01.png","ctv-graphics","After moving into a JDS-designed building, CTV commissioned JDS to redesign the company’s graphic identity. Their new building’s clean and efficient brand experiece called for graphic representation to follow suit. \n\nAt a time when CTV’s reach was expanding via the internet, their logo was reworked to increase relatability within that growing market. The regional references of the previous logo were abandoned, and subtler iconography was used to tap into the visual collective memory of a larger group of people. \n\nJDS : creative direction . branding . collateral . logo . typography . signage . print  \n\nCTV GRAPHICS are part of the \u003Ca href=\"https://jasondavidsmith.net/projects/category/comprehensive-projects/ctv\" target=\"_blank\">\u003Cstrong>CTV PROJECT\u003C/strong>\u003C/a>.\n",[84,105,127,146,169,190],{"metadata":85,"sys":88,"fields":96},{"tags":86,"concepts":87},[],[],{"space":89,"id":91,"type":48,"createdAt":92,"updatedAt":92,"environment":93,"publishedVersion":95,"revision":6,"locale":34},{"sys":90},{"type":17,"linkType":18,"id":19},"s5fP3wvwSobMrWkIl1O03","2025-04-23T18:10:19.777Z",{"sys":94},{"id":26,"type":17,"linkType":27},3,{"title":97,"description":98,"file":99},"CTV GRAPHICS VIDEO REVISED 2","",{"url":100,"details":101,"fileName":103,"contentType":104},"//videos.ctfassets.net/8bu2o1qpb8aa/s5fP3wvwSobMrWkIl1O03/db288c1f976fabcbe43ff59835fc8633/CTV_GRAPHICS_VIDEO_REVISED_2.mp4",{"size":102},1158869,"CTV GRAPHICS VIDEO REVISED 2.mp4","video/mp4",{"metadata":106,"sys":109,"fields":116},{"tags":107,"concepts":108},[],[],{"space":110,"id":112,"type":48,"createdAt":113,"updatedAt":113,"environment":114,"publishedVersion":52,"revision":6,"locale":34},{"sys":111},{"type":17,"linkType":18,"id":19},"6FBQhiv2BePuAClHqSiOum","2019-02-22T22:20:11.859Z",{"sys":115},{"id":26,"type":17,"linkType":27},{"title":117,"file":118},"1",{"url":119,"details":120,"fileName":125,"contentType":126},"//images.ctfassets.net/8bu2o1qpb8aa/6FBQhiv2BePuAClHqSiOum/822c6dd18c2eeb47bf2e611aabf36c63/1.jpg",{"size":121,"image":122},567444,{"width":123,"height":124},2400,1600,"1.jpg","image/jpeg",{"metadata":128,"sys":131,"fields":138},{"tags":129,"concepts":130},[],[],{"space":132,"id":134,"type":48,"createdAt":135,"updatedAt":135,"environment":136,"publishedVersion":52,"revision":6,"locale":34},{"sys":133},{"type":17,"linkType":18,"id":19},"2gXqNPlY0TwDTtbMscUZkH","2019-02-22T22:20:28.945Z",{"sys":137},{"id":26,"type":17,"linkType":27},{"title":139,"file":140},"5",{"url":141,"details":142,"fileName":145,"contentType":126},"//images.ctfassets.net/8bu2o1qpb8aa/2gXqNPlY0TwDTtbMscUZkH/3ffa391a4175839b2f2910d01c084a4c/5.jpg",{"size":143,"image":144},371177,{"width":124,"height":123},"5.jpg",{"metadata":147,"sys":150,"fields":160},{"tags":148,"concepts":149},[],[],{"space":151,"id":153,"type":48,"createdAt":154,"updatedAt":155,"environment":156,"publishedVersion":158,"revision":159,"locale":34},{"sys":152},{"type":17,"linkType":18,"id":19},"3ABahlB5ABAPQrCvPRLF5D","2019-02-22T22:20:42.187Z","2019-02-23T23:55:51.298Z",{"sys":157},{"id":26,"type":17,"linkType":27},8,2,{"title":161,"file":162},"4",{"url":163,"details":164,"fileName":168,"contentType":126},"//images.ctfassets.net/8bu2o1qpb8aa/3ABahlB5ABAPQrCvPRLF5D/28fb6750dce466353d6a4a0c66bb8147/4.jpg",{"size":165,"image":166},790837,{"width":123,"height":167},1800,"4.jpg",{"metadata":170,"sys":173,"fields":182},{"tags":171,"concepts":172},[],[],{"space":174,"id":176,"type":48,"createdAt":177,"updatedAt":178,"environment":179,"publishedVersion":181,"revision":95,"locale":34},{"sys":175},{"type":17,"linkType":18,"id":19},"69RIQ7vka4NbRevbMCtsud","2019-02-22T22:20:55.772Z","2019-02-26T20:50:12.859Z",{"sys":180},{"id":26,"type":17,"linkType":27},12,{"title":183,"file":184},"2",{"url":185,"details":186,"fileName":189,"contentType":126},"//images.ctfassets.net/8bu2o1qpb8aa/69RIQ7vka4NbRevbMCtsud/30adceac77005b8f5da059f0763b806e/2.jpg",{"size":187,"image":188},561596,{"width":167,"height":123},"2.jpg",{"metadata":191,"sys":194,"fields":202},{"tags":192,"concepts":193},[],[],{"space":195,"id":197,"type":48,"createdAt":198,"updatedAt":199,"environment":200,"publishedVersion":158,"revision":159,"locale":34},{"sys":196},{"type":17,"linkType":18,"id":19},"3wq2tb66Qj7Q5xINNd1YpU","2019-02-22T22:21:08.294Z","2019-02-23T23:56:08.154Z",{"sys":201},{"id":26,"type":17,"linkType":27},{"title":203,"file":204},"3",{"url":205,"details":206,"fileName":209,"contentType":126},"//images.ctfassets.net/8bu2o1qpb8aa/3wq2tb66Qj7Q5xINNd1YpU/6dbb211dc3054f2af135de8920f26e8a/3.jpg",{"size":207,"image":208},561618,{"width":167,"height":123},"3.jpg",false,[212,245],{"metadata":213,"sys":216,"fields":228},{"tags":214,"concepts":215},[],[],{"space":217,"id":219,"type":21,"createdAt":220,"updatedAt":221,"environment":222,"publishedVersion":224,"revision":181,"contentType":225,"locale":34},{"sys":218},{"type":17,"linkType":18,"id":19},"2uFQZeBcxRE43ivY0RuJZE","2020-04-10T18:04:32.713Z","2020-08-18T15:48:13.466Z",{"sys":223},{"id":26,"type":17,"linkType":27},53,{"sys":226},{"type":17,"linkType":32,"id":227},"projectCategory",{"name":229,"slug":230,"order":95,"description":231,"projects":232},"BRANDS . GRAPHICS","brands-graphics","JDS, Inc. builds and rebuilds brands for start-ups and existing businesses alike. From strategy to naming. From product design to logo. From web design to type animation. The intent is to distill a given business strategy into utmost brand clarity. ",[10,233,236,239,242],{"sys":234},{"type":17,"linkType":21,"id":235},"6GlqNoQqxWgguRj2VvmeGu",{"sys":237},{"type":17,"linkType":21,"id":238},"5SENZV4zcTtrVXJuH3b1BP",{"sys":240},{"type":17,"linkType":21,"id":241},"5pRvpyKDoQCmKig4U262Yo",{"sys":243},{"type":17,"linkType":21,"id":244},"125GuY5nismo220gO4Q84y",{"metadata":246,"sys":249,"fields":261},{"tags":247,"concepts":248},[],[],{"space":250,"id":252,"type":21,"createdAt":253,"updatedAt":254,"environment":255,"publishedVersion":257,"revision":258,"contentType":259,"locale":34},{"sys":251},{"type":17,"linkType":18,"id":19},"2kbE4I4vYuUdfjtsX42ySb","2020-04-10T18:07:52.449Z","2020-08-17T19:08:55.021Z",{"sys":256},{"id":26,"type":17,"linkType":27},103,13,{"sys":260},{"type":17,"linkType":32,"id":227},{"name":262,"slug":263,"order":6,"subCategories":264},"SELECT PROJECTS","comprehensive-projects",[265,299,302,305,308,311],{"metadata":266,"sys":269,"fields":282},{"tags":267,"concepts":268},[],[],{"space":270,"id":272,"type":21,"createdAt":273,"updatedAt":274,"environment":275,"publishedVersion":277,"revision":278,"contentType":279,"locale":34},{"sys":271},{"type":17,"linkType":18,"id":19},"5pA2UoFzrUKB4PAgf76SiB","2020-04-23T16:23:45.725Z","2020-08-17T14:32:10.624Z",{"sys":276},{"id":26,"type":17,"linkType":27},175,9,{"sys":280},{"type":17,"linkType":32,"id":281},"projectSubCategories",{"name":283,"slug":284,"description":285,"projects":286},"CTV","ctv",". . . a comprehensive project carried out by JDS over a 23-month duration, where the project included the following: development of 4.23 acre site ; 14,492 square foot building ; numerous bespoke elements including: tubular skylights . plywood ceiling throughout . hydraulic one-piece door .  cabinetry, desks, & cubicles throughout . conference table for 12 . lighting fixtures . restroom partitions & lavatories . hvac registers & ducting . wayfinding graphics ; business rebrand including: logo, signage, print design, identity collateral  \n",[287,290,293,296,10],{"sys":288},{"type":17,"linkType":21,"id":289},"1hx5oWuMREqeqcOakOeseY",{"sys":291},{"type":17,"linkType":21,"id":292},"3MOj7pA5JMeKV19jWPIkfo",{"sys":294},{"type":17,"linkType":21,"id":295},"7bjx5keWq5TPP8MxYew6o",{"sys":297},{"type":17,"linkType":21,"id":298},"2crqYb5mzWEegeMwwIAMys",{"sys":300},{"type":17,"linkType":21,"id":301},"3D1zS6oDjMmNvFekRtEaiM",{"sys":303},{"type":17,"linkType":21,"id":304},"1ogWCcE0GiKrZ2A5SZMrhJ",{"sys":306},{"type":17,"linkType":21,"id":307},"6oxsjy2jrqtkJm5y5S4iQk",{"sys":309},{"type":17,"linkType":21,"id":310},"7gsJ6aTdrUsuTBcKPfTyxu",{"sys":312},{"type":17,"linkType":21,"id":313},"7o3ljJfIgoAg3XEtS25lDt",[265],{"Entry":316,"Asset":317},[245,212,265],[127,146,190,62,40,169,105,84],1775849303616]