CTV GRAPHICSBRANDING . IDENTITY

After moving into a JDS-designed building, CTV commissioned JDS to redesign the company’s graphic identity. Their new building’s clean and efficient brand experiece called for graphic representation to follow suit.

At a time when CTV’s reach was expanding via the internet, their logo was reworked to increase relatability within that growing market. The regional references of the previous logo were abandoned, and subtler iconography was used to tap into the visual collective memory of a larger group of people.

JDS : creative direction . branding . collateral . logo . typography . signage . print

CTV GRAPHICS are part of the CTV PROJECT.